This is a story of how, over six weeks, I cut them out of my own life and tried to prevent them from knowing about me or monetizing me in any way—not just by putting my iPhone in a drawer for a week or only buying local, but by really, truly blocking these companies from accessing me and vice versa. I wanted to find out how hard it would be—or if I could even do it—given that these tech giants dominate the internet in so many invisible ways that it’s hard to even know them all.
It’s not just logging off of Facebook; it’s logging off the countless websites that use Facebook to log in. It’s not just using DuckDuckGo instead of Google search; it’s abandoning my email, switching browsers, giving up a smartphone, and living life without mapping apps. It’s not just refusing to buy toilet paper on Amazon.com; it’s being blocked from reading giant swaths of the internet that are hosted on Amazon servers, giving up websites and apps that I didn’t previously know were connected to the biggest internet giant of them all.